This cluster focuses on planning and managing the processing of materials into intermediate or final products and related professional and technical support activities such as production planning and control, maintenance and manufacturing/process engineering.
The Marketing, Sales and Service Cluser is divided into seven pathways. Pathways are grouped by the knowledge and skills required of occupations in these career fields. Each pathway provides instruction as a basis for sucess in an array of careers and educational pursuits.
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Curriculum Resources Video developed and distributed by the New Jersey Center for Occupational Education Information under a grant from the U.S. Department of Labor, Employment, and Training Administration. |
The list below focuses on wholesaling and retailing services. This includes Management and Entrepreneurship; Professional Sales and Marketing; Buying and Merchandising; Marketing Communications, Promotion, Information Management and Research; Distribution and Logistics; and E-Marketing. This cluster deals with the study of how the marketing process seeks to determine and satisfy the needs and wants of people who buy goods, services, and ideas. Businesses of all types and sizes, including not-for-profit organizations, use marketing in their local, regional, national, and global operations to direct the flow of products from the manufacturer to the ultimate consumer. Click on the link below to download a Career Plan of Study for 2008-2009. |
| COURSES | PARTICIPATING SCHOOLS |
| Advertising
A technical course which focuses on the concepts and skills associated with the dynamic advertising industry. Students will learn the goals and objectives of advertising, identify and analyze advertisements, select media, and develop advertisements. |
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| Entrepreneurship
A course designed to provide a foundation to plan, design, and start a profitable business venture. A recommended component of this course is the development of a plan for a new business.
Entrepreneurship (1) (ENTRPRTP) |
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Fashion Marketing A specialized course for students who have a career interest in apparel and/or accessories marketing. Instruction will cover all aspects of the industry. The number of credits earned will depend on whether the classroom instruction includes a work-based component. |
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Food Marketing A specialized course for students who have a career interest in the food marketing/grocery industry. Instruction will include all aspects of the industry. The number of credits earned will depend on whether the classroom instruction includes a work-based component. |
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International Marketing Recommended Prerequisite: Principles of Marketing |
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Marketing Dynamics An occupationally specific course designed to focus on the study of marketing concepts and principles and their practical applications. Students will gain a working knowledge of the marketing concept and its application. The number of credits earned will depend on whether the classroom instruction includes a work based component. |
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Marketing Management Recommended Prerequisite: Principles of Marketing or Marketing Dynamics |
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Marketing Yourself An introductory course designed as a portfolio-based personal development course for all students. Students will develop a systematic approach for evaluating and seeking career opportunities by discovering how personal qualities relate to successful performance.
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Principles of Marketing An exploratory course designed to focus on each of the functions of marketing, their relationships, and the marketing process for goods, services, and ideas. Students will apply these principles and concepts in marketing and non-marketing careers.
Principles Of Marketing (1) (PRINMKTP) |
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Professional Selling A course designed to examine the process of making informative and persuasive presentations. Topics include identifying potential audiences, overcoming objections, and techniques used to close a sale, a well as skills for building effective relationships. Students will master persuasive communication techniques. |
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Retailing An exploratory course designed to explore marketing activities performed by businesses that sell goods and services to consumers. The course focuses on the management and operational aspects of a retail business. |
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Services Marketing A specialized course for students interested in careers that provide services in areas such as accounting, engineering, financial, medical, and technical. Students will focus on the interaction of customer and service provider, service pricing, and other functions specific to services marketing. Topics include intangible service features, emerging technologies affecting services, and service strategies. The number of credits earned will depend on whether the classroom instruction includes a work-based component. |
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